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Dems need to starve their negatives in swing voter's minds, rather than feed them. Some negatives that have been traditionally pinned on Dems are:

Party of Permissiveness: Repugs love to find examples of Dems for lawlessness on border control, drugs, abortion, sex-separated bathrooms, not wearing flag pin, commie, hate religion etc. No issue is too small or too fake, as long as it is highly divisive.

Party of freebies at taxpayer expense: here’s where free college slots in, new fuel to the traditional Repug fire about welfare queens, no new Taxes etc. This is why a carbon tax should instead be formulated as a fee-for-dividend. Avoid the unspeakable T-word and tell voters about all the money they’ll get back.
https://citizensclimatelobby.org/basics-carbon-fee-dividend/...

Party of Socialism: Dems for big government, power to the bureaucrats, gov't takeover of health care, death panels, take our guns away, diversity, racial employment quotas, etc.

Bill Clinton and Barack Obama gained and held power by cleverly hijacking these into swing-voter-acceptable policies. Clinton gave to gain on welfare reform, Obama on health care, plus many other examples. They came across as peacemakers not extremists.

The Dems need to resist feeling overconfident despite the polls. That’s how Hillary lost. Counted her eggs before they hatched, and sat back at the dinner table waiting for them to be served to her instead of campaigning to the Swingers.

She left the table with an empty stomach. And left us with one bad imbecilic hombre.
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