Message Font: Serif | Sans-Serif
 
No. of Recommendations: 0
Depends.

If it's a known, unknown, you account for it in your models and DCF. In other words, if I know that the Koreans are going to lean on a company for aggressive marketing, but I don't know how much, I can account for that, to an extent.

Unkown unknowns are the things that keep me up at night, or, more likely, keep me out of a stock altogether.

For instance, is there enough rule of law to allow for any investment at all in Russia? I don't know. And worse yet, I don't even know what I don't know.

That said, I could make a good argument for the "no moolah to Russia," at least as an outside shareholder.

Maybe someone who knows more about Russia would have fewer unknown unknowns, and could make a better judgment.

Sj

Print the post  

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.