Message Font: Serif | Sans-Serif
No. of Recommendations: 1
Hi Fellow Fools,

Did Amazon solidify its advantage or was this a necessary next step?

The world of voice-activated virtual assistants is becoming a crowded place. Apple Inc. (NASDAQ:AAPL) gave us Siri, Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) provided the Google Assistant,, Inc. (NASDAQ:AMZN) authored Alexa, Microsoft Corporation (NASDAQ:MSFT) contributed Cortana, and there are many other smaller examples. So far, none has been crowned king or queen in the space, though there have been plenty of assertions made about which is best. That's why a recent announcement about an alliance between two of the biggest players came as such a surprise.

In a move that turned more than a few heads, tech titans and fierce cloud-computing rivals Amazon and Microsoft announced a partnership to integrate the two companies' digital assistants. The move may not make sense at first glance, but a deeper look reveals the motivation behind the unlikely partnership.

Phoenix 1 Contributor
All of TMFLifeIsGood’s holdings are listed here:
Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.