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No. of Recommendations: 0 my own research...

So... the Motley Fool does the heavy lifting. It identify companies that are growing and have the potential to be winners over a 3-5-10+ year timeframe. What it can't do is provide personalized advice (e.g., does this company make sense in your portfolio).

Some folks see a recommendation and simply collect the ticker.

Do your own research means, at the minimum, read the recommendation and any supplementary material (e.g., red & green flags for some services). You should check out the snapshot page. You should consider the company and how it would fit into your portfolio. How big is the company (market cap)? Is it profitable? What sector is it in? How fast is it growing? What is its gross margin? Is it a US only or does it have a global footprint? Is it the dominant player in its market? Is it a disruptor? Does it have a history of innovation? There are many other questions you could ask.

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