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Keeping a brick-and-mortar retailer alive with 500 stores and 50,000 mouths to feed, in 2018, when 45% of retail (IIRC) goes to Amazon.
Brilliant or stupid, time will decide.
He did get some money out of it using various methods, but I don't know how much more he can get out of it if this move doesn't succeed.
FWIW (not much, just one anecdotal data point) - my local Sears always had appliances and electronics with the best price/quality ratio and overall quality. It beat out the low-brow warehouse stores like Best Buy, Home Depot etc despite being located in a nice mall. And they threw promotions at you. But the local KMart is worse than dollar stores in appearance and upkeep. Last time I went there they had two very elderly employees unenthusiastically doing all the tasks from manning the cash register to pushing a mop around.
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