Skip to main content
No. of Recommendations: 1
Ever since I started I've had the thought in the back of my mind that some people might like to pay once quarterly or annually and then not see the charge again until the next quarter/year.

That's one plus. Another is selling a year's (or quarter's) worth of newsletters. If someone is on a monthly payment plan and decides to cancel, they're done that month. No more sales from them.

But if you get them to commit to a year's worth, they likely won't reconsider their purchase decision until it's time to renew. Even if they're not thrilled, odds are that they won't cancel and ask for a prorated refund. They'll just keep getting the newsletter until their subscription runs out. That gets you more revenue from that customer.

I'd say to skip the quarterly subscription and offer monthly and annual, with some kind of discount for the annual (maybe the equivalent of 2 months free?) Or make the annual price 12 times the monthly, but add 2 free issues to the end. I wouldn't offer too many choices, as the administrative hassles go up with the number of options you offer.

--Peter
Print the post  

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.