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Excellent points. I finally finished off IETC thanks to a 14 hour non-stop flight to Hong Kong last week (HH - it's not that you are a dull writer, it's that I have difficulty finding time and sitting still). I think that a key concept is Economic Value Added (EVA) from Quest for Value which I believe complements IETC extremely well. I share the sentiment that WMT will have tough time finding EVA.

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