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No. of Recommendations: 2
Courtesy of Doug (TMFThump) from the SA Ford board:

Honda - $1979 +8.9%
Toyota - $2003 +11%
Ford - $2542 -9.7%
Chrysler - $3052 -14%
GM - $3732 +12%

While that's a higher number than the January level outlined in my purchase article (, the trend of YoY declines still holds true.

High incentives just to drive sales is a long-term losing proposition because it conditions buyers to expect them and it lowers margins. I'm glad Ford is holding the line on reducing these.

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