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Another plus for Viacom......

Video sector>

Video's gross margin increased to 60.3% for the second quarter of 2001 from 58.7% for the second quarter of 2000. For the six months ended June 30, 2001, Video's gross margin percentage increased to 59.9% from 58.9% for the comparable prior-year period. Video's gross profit margins improved in the quarter and six months due to an increase in the percentage of rental revenues from DVD rental product, which on average has a lower overall cost than VHS rental product, and growth in other revenue, which generates a higher gross profit margin.

Big jump today in an up market....I believe it shows where we could be in share value a year from now....And to me it shows a great potential for getting back to all-time highs by then...

papajoe13



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