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No. of Recommendations: 5

I respectfully disagree with your viewpoint that special occasions translate to recurring revenue. Yes, occasions are by nature recurring - but does that make the source of purchase "recurring"?

On special occasions, we have a buffet of options to choose gifts from - one of which is Etsy. Even if Etsy is the tastiest offer on the buffet - at the end of the day, it is just that - an option in the buffet.

On the other hand, true recurring revenue generators don't present themselves on the buffet. Quite the opposite, the food will get delivered to you regardless. And as we've witnessed over this pandemic - you usually NEED that food to get delivered to you to continue living your life.

A small portion of Etsy's revenue may be recurring - but right now it's not much more than that.
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