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No. of Recommendations: 3
from a vic writeup

La Croix growth ground to a halt in early October following a lawsuit charging that La Croix contains synthetic ingredients including chemicals used in cockroach insecticide. I think this lawsuit is complete nonsense. However, it appeared to significantly impact La Croix sales, through a combination of bad press and retailers pulling back on product display and promotion in connection. It's like the CMG slowdown from sickness issues, only if those had turned out to be a hoax.
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