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From the caption below Stern's picture:

Howard Stern's listeners are down to 4.4 million from his old-radio days of 12 million

In February, Stern/SIRI detractors were saying "Stern's listeners are down to 2 million from 12 million". So, going to 4.4 million is an improvement. In context, the new caption reflects a positive. Yet it is easily spun as a negative for those who insist on seeing it that way.

Two years from now, with Sirius turning a profit and boasting 12 million subscribers (10 million more than when Stern started in 2006), the same writers will be headlining with "Stern fanbase down 20%".

"Ugh...." Couldn't have put it better myself.

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