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IACI's Gaining Search Share

October brought us another month with Google (GOOG) losing a little steam. Month-over-month Google web-search market share was off 0.2ppts (not much…). The number of unique searches on Google actually increased 2%. However, the overall unique queries posted to the top-20 search engines actually increased 2.4% in October (more than Google's gains). Since October 2005 Google's share was still up 6.1ppts and remained the reference standard for the industry with over 62% market share.

So if the market grew more than Google someone must have done better in October. That someone was actually a pair of someone's … Yahoo (YHOO) and Ask (IACI).

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