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General Motors (NYSE: GM), which spurred the first round of customer-friendly financing after the 9/11 attacks, is at it again. And just like last time, competitors are already following suit.

GM's new promotion offers 0% loans for up to five years, or cash rebates of $3,000, for nearly every model. The incentives -- the most extensive ever offered by the world's No. 1 auto maker -- are valid through April 30. Already, DaimlerChrysler's (NYSE: DCX) Chrysler unit has responded by virtually matching those terms, and Ford (NYSE: F) is expected to announce much the same later today or tomorrow.

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