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There's an entire generation of twentysomethings out there who will not even consider buying an American car. Why? Because when they were younger, they bought thirdhand Hondas, Toyotas, Nissans, etc. and got good service out of these vehicles. They remember the horrible US cars of the 70s-80s. American cars have gotten better (even GM), but it may be too late. SUVs
and pickups are carrying the load for US makes now, but what about the future?
I've never (hardly ever) seen a company fall as much as GM. From the 30s through the 60s they were the undisputed styling, and, surprisingly, the technological leaders of the auto world. No one was close from a value for money standpoint. The first fully automatic trans, the first OHV V-8 in mass production-the list is long. The model launches for '41, '55, '65 were breathtaking. GM could create a bloodlust for cars then. But it started to unravel in the mid 60s, by a guy named Nader...Then came horrible quality and design- I give you the Vega as an example.
And Ford is closing on market share...
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