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No. of Recommendations: 4
gmatsumoto,

Thank you for the excellent anlaysis of an analytical failure. Your points are all valid, beautifully researched, cross checked, well written. Exactly what any publisher would be looking for, right? Wrong. What you have presented will sell not one column inch of advertising. What Mr. Donlan wrote will have advertisers (especially any CSCO competitors) slavering to place ads in the publication, especially if placed in conjunction with any future efforts by Mr. Donlan (that's called 'preferential placing' usually gets a 20-30% premium!). I know this, I worked for a publisher for fifteen years.

I don't know Mr. Donlan's credentials, I do know that Barrons, like Business Week, like Wall Street Journal, like TheStreet.com, like. . . ad inf., are in the business of making money, like all companies. The WSJ that lands on my doorstep each AM probably weighs in at three pounds, 1.5 pounds of advertising, .5 pounds of white space and 1.0 pounds of actual journalistic output. (Will Rogers said, "all I know is what I read in the newspaper". Do you suppose he was being literal?)

I have crossed swords with many journalists in the past, I felt they were doing a disservice to their readers. I have been roasted in public print, gotten snotty (while literate) emails (they emphasise literacy in journalism school) and, in general, very little satisfaction. They have control of the medium. They won't print what you say, or only edited parts of it, edited to make you look like a fool (small "f").

The lesson to be learned is, know that you are right, know that your research beats theirs, invest with your heart and mind, make a lot of money, buy the publishing house and fire their sorry a---s, don't get mad, get even.

Keep up the good work.

Joe
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