Skip to main content
Message Font: Serif | Sans-Serif
No. of Recommendations: 1
From the Detroit News;

Some excerpts:

[Lutz]"A change in course cannot be done purely through advertising or something like that. There's not enough money in the world because a lot of these perceptions about brands or corporations are deeply embedded in people's belief system."


"It requires friends looking at a neighbor's new Saturn Aura and saying, 'Hey what's that?' Then driving it, and saying, 'Hey this is way better than my, insert name here, what did you pay for it?' Then you get one after another.

"That's the way Honda and Toyota grew here in the United States. But the problem is we don't have 20 years to do it."

- Jeff
Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.