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From the Detroit News;

http://detnews.com/apps/pbcs.dll/article?AID=/20070212/AUTO02/702120341/1148/AUTO01

Some excerpts:

[Lutz]"A change in course cannot be done purely through advertising or something like that. There's not enough money in the world because a lot of these perceptions about brands or corporations are deeply embedded in people's belief system."

...

"It requires friends looking at a neighbor's new Saturn Aura and saying, 'Hey what's that?' Then driving it, and saying, 'Hey this is way better than my, insert name here, what did you pay for it?' Then you get one after another.

"That's the way Honda and Toyota grew here in the United States. But the problem is we don't have 20 years to do it."


- Jeff
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