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Good info! But, easier to read this way:

When I was running my "computer business" (the name of what others thought we were doing changed over the years but "value added reseller" was the most frequent moniker), some of the tenets that I ruthlessly followed were to minimize inventory to the bare minimum[.]

[O]nly ordering to fulfill orders and to minimize the cost of freight/shipping by drop-shipping from manufacturers or distributors directly to customers whenever possible (including our paperwork with the shipment).

This, along with very creative procurement, allowed us to sell at apparently lower gross margins than our competitors, but end up with substantially higher net profits.

The reason for the "apparently" was that we took advantage of every bit of leverage when purchasing which ended up boosting our gross margins substantially as well.

Our catalogue of available SKU's was essentially the composite of those of our assorted vendors and was in the hundreds of thousands of different items.

Desert (picky picky!) Dave
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