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Can someone explain what goodwill amortization and intangibles amortization mean? Does it have something to do with acquisitions?

Secondly, the bottom line continues to be a loss, but everything is still stated in pro forma values. Does this mean the amortization loss is discounted to the extent that the pro forma figures rule the share price, or is it a combination of both pro forma and actual that the market is using to gauge the stock's value?

To say the least, I am confused by the accounting jargon.
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