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> The brand loyalty you mention seems slightly artificial - borne of the fact that if I like MacOS, I must buy a Macintosh.

That's not exactly true. Back a couple of years when Apple licensed
clones, Apple still outsold any individual clone maker (although I don't
know the statistics of the sum of clones vs Apple)

> Parkard Bell, Franklin and Commodore (did they make Wintel machines?) fell by the wayside because they had especially crappy
> products and marketing and support. But wouldn't it be nice if I could buy a computer that ran MacOS that wasn't made by
> Apple? Would this spur better quality through competition? I personally believe that the reason why the quality of Wintel
> machines and software has improved is because several manufacturers drive the market. Why can't I buy a Dell that comes in
> fuschia and has true plug-n-play with an integrated panel and a jack for my camcorder right out of the box?
> Any thoughts?

I agree that they should have taken that step early in the PC revolution,
but more recently when they did license their OS to clone makers, the
non-wintel portion of the PC pie proved too small to share without damaging
all involved. Apple watched its profits and market share slip further
while companies like PowerComputing, which sold excellent products, couldn't
stay in the black. Apple had no choice but to de-license clones. Once/if
MacOS gains a larger, more stable market share, then re-licensing clones
may again become feasible and useful to spur inovation.

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