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>> Did I miss something? If dollar cost averaging produces better returns 2/3 of the time, and lump-sum investing produces better returns 1/3 of the time, then why is lump-sum a clear choice? (Especially since that study only examined 6 months' worth of DCA contributions.) <<

I think you misread. If you check back, it states that lump-sum produces better returns 2/3 of the time, not the other way around. Besides, given the market's generally upward trend it makes sense that the earlier you get in, the better. (as an overly simplified principle that discounts volatility, of course.)
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