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>>>folks gotta buy new toys...<<<<

and, there is that difference between cash flow and wealth. Many execs are heavily compensated with options, concentrating many eggs in one basket (paycheck, retirement, wealth.....). IMHO and experience Rat is right. most insider selling is no need to worry. Of insiders I know selling/sold 30-days forward or back, reasons are:

1. Toys like new house before rates go higher
2. Diversification
3. Divorce settlement (5 persons)
4. Junior's 1st yr college expenses (tution, housing, laptop & docking station, car, etc.)
5. Pay mother's entrance fee into long-term Alzheimer's care facility
6. short-term options (use or lose)
7. daughter's hugely expensive wedding for 800 persons

The cash flow has to come from somewhere.....and maybe selling company stock is a better choice for tax or other reasons than selling portfolio holdings like BRCM, JDSU, CSCO, NPNT, ELON, TQNT, SCNI, UCOMA, ABOV, ARMHY, etc.
P.S. It sure costs a lot to send a kid to a good school these days!
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