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>>The talk is that it's the new horsey nasal strip. It sounds stupid to me, but I'm in favor of anything that sells. Remember the Hoola Hoop? The Pet Rock? They made fortunes! >>

>>This is a little more substantial than pet rocks. Race horse owners spend boodles on their animals. The early results indicate that the strip helps race performance. NY does not permit them yet though.>>

Also, the marketing costs of the horse strip should be much lower than for the human one. Word of mouth works well among the race horse set. No Super Bowl ads required. If accepted by the market this should be a very profitable product line.
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