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If you haven't caught the PBS special Hacking Your Mind, you get another chance each Wednesday in September.

Follow host, Jacob Ward, (The TODAY Show), from the farthest corners of the globe to the inside of your mind as he sets out to discover we are not who we think we are. We imagine our conscious minds make most decisions but in reality we go through much of our lives on “autopilot”. And marketers and social media companies rely on it. Hacking Your Mind offers you the autopilot owner’s manual.

Find out why you buy Crest toothpaste, use Tide laundry detergent, voted for Obama back when, or what tipped the scales in the last presidential election. And you thought they were all your ideas! Wrong.

Big data, Artificial Intelligence, the cloud, all the tech that could make the world a better, more healthy place to live ... got hijacked. Maybe it's not too late to change. Regardless, we might as well find out who actually makes our choices for us, right? Just in case we want to think for ourselves someday.

< spoiler alert > It ain't pretty ... but fascinating? Oh yeah.

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