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Does anyone know if JAKK has licensing rights to Harry Potter? If so, to what extent are those rights?

I was reading an article this past week regarding Harry Potter and it mentioned several toy companies preparing for the movie, yet it didn't mention JAKK.

Thanks,

Dan
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They do have rights to produce Harry Potter merchandise (according to their latest 10-Q). I do not think they have exclusive rights, as they have with the WWF merchandise, but they are making some toys. Remember, also, that JAKK's name does not appear on the the WWF merchandise, they may be pursuing the same strategy with their Harry Potter stuff, it saves on marketing expense.

Beutiful little company, ain't it?
C.C.
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By way of correction . . . Jakks name does appear on WWF merchandise, just very small.

Jakks has the Harry Potter license for crafts and activity sets within the Flying Colors business.
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Beautiful company indeed.
Thanks for your help, I'm new at all this (trying not to sound stupid - foolish perhaps but not stupid).
Just wish I had the money to buy a lot more.

Dan
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Beautiful company indeed.
Thanks for your help, I'm new at all this (trying not to sound stupid - foolish perhaps but not stupid).
Just wish I had the money to buy a lot more.


We welcome newbies with open arms 'round here!

I too added to my position this morning. Hopefully, we won't see too much more of this uncertainty. JAKK looks to be building a base from where it is now. As soon as we can get past this Florida thing, I think the market will start to look a lot better.



Good Investing.

Telly
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Wait..
Are you saying that JAKK just has a Harry Potter license for some piddly clay play set?
Who has a master toy license? THAT would be the one to buy. Or at least a broader licensing deal.
I don't know about this...

Kilroy..
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Yes. They have a license for HARRY POTTER as it relates to their FLYING COLORS line of toys. So essentially, you are talking about arts & crafts. Perhaps some pencils emblazed with the harry potter logo. Maybe some writing tablets with pictures of harry potter characters on the covers. Also, I can envision a clay set or two with packaging that is splattered with harry potter propaganda. Well, anyways it is better than no harry potter license at all. They will be getting those arts & crafts products flying out the doors of your local TOYS R US. Unfortunately, some other toy company must have snagged a more lucrative licensing deal, right? If anyone truly knows who else is licensed to sell HARRY POTTER merchandise, please give us an informed post.
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Mattel Snags License For Harry Potter Toys

Warner Bros. Worldwide Consumer Products has signed the much-coveted licensing agreement for the literary phenomenon Harry Potter with Mattel, Inc., making Mattel the worldwide master toy licensee for the literary characters as well as for the upcoming feature films from Warner Bros. Pictures.
The J.K. Rowling Harry Potter book series have been published in 115 countries and in 28 languages with more than 18.4 million books in circulation in the U.S. alone. The Harry Potter books have rocketed up and stayed atop national best seller lists such as the New York Times and USA Today. A global literary phenomenon, the ``Harry Potter and the Sorcerer's Stone' book is currently being developed as a theatrical film for Warner Bros. Pictures.

``Harry Potter has cast a spell over kids of all ages, and we have been very strategic in choosing our master toy licensing partner,' said Dan Romanelli, President, Warner Bros. Worldwide Consumer Products. ``We believe that Mattel's vision and commitment to the property will push the envelope, with both technology and innovation, outside the realm of a traditional toy line.'

``All of Mattel is inspired by J.K. Rowling's rich, magical world of Harry Potter and we're thrilled about the relationship,' said Adrienne Fontanella, President of Mattel's Girls Products division.

``As the premier brand builders, we are dedicated to ensuring that everything we create, from dolls and games to high-tech toys, will bring the characters to life in amazing new ways. As partners with the Warner Bros. team, we are committed to developing a property that will entertain kids and adults for generations to come,' said Matt Bousquette, President of Mattel's Boys and Entertainment division.

Warner Bros. Worldwide Consumer Products gained all worldwide licensing and merchandising rights for the enormously successful Harry Potter children's book series as part of an overall deal when Warner Bros. Pictures signed with author J.K. Rowling. The deal includes development of two films based on the first two books of the series -- ``Harry Potter and the Sorcerer's Stone' and ``Harry Potter and the Chamber of Secrets.' Mattel's worldwide toy licensing agreement involves the first two Harry Potter books and theatrical films.

``The launch of Harry Potter products will be a worldwide effort. Our intent is to judiciously roll out the product and not flood the market,' said Romanelli. ``We're looking to support the literary and film property as a long term franchise. Strategies and timing will be determined on a market-by-market basis. In the U.S. and U.K. (where the series first gained its loyal following), the product launch will be concurrent.'

George Jones, President of Warner Bros. Worldwide Licensing and Warner Bros. Studio Stores added, ``Our worldwide retail strategy for Harry Potter merchandise is being carefully controlled and limited. The first available Harry Potter licensed products, based upon the book property, will debut at our own Warner Bros. Studio Stores this Fall and will be followed by selective product placement in department, specialty, gift and book stores for the Holiday season. The second phase of product will debut in conjunction with the theatrical film release in 2001.'

[Updated 2/10/2000
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Harry Potter stuff found recently in Zany Brainy had two logos. One entitled "Department59".
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Could this be why our Jakks shares are lurking below the $10 level? Jakks lost out to the big boys at Mattel/Warner....
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Jakk has licensce to make Disney toys.
So what, to your comment. Yes Jakk has a license to
make Harry Potter toys for a long time as it does
Disney. This is the way the toy manufactures work
with promoters. Also , if you read the news on Jakk
they are going to spend advertising dollars promoting what they have exclusive license to make - not otherwise. Also, if you want to know the difference between Jakk and Mattel which may be the reason why you are posting on Jakk's site Jakk line of toys are more action originated. That Jakk line of toys requires computer chips. Mattel on the other hand is into Chinese made stuff dolls. There are very
good reason that dealt with earnings, managements and
or aquistion that brought Mattel shares values down.
I read this in some Mag New Article( I believe Money
Mag.) about the Toy industry and undervaluations thereof which did not mention Jakk at all several months back as Jakk was not known by the Journalist d
back. Jakk was not mentioned in this article or mentioned in the article.
RE Harry Potter toys specificly. My personal
experience is to pass by Waldenbook Store and
they have a store window exhibit of Harry Potter books. The word BOOKS is the key here and Harry
Potter. 1st everytime I walk by this exhibit
which is usually twice a day there is no one
looking at Harry Potter books. This is a store
inside a Mall and its the store itself has
heavy foot traffic , but never near the Harry
Potter exhibit. Thus , either Harry Potter book are
not selling or on the way down. SECOND, AND THIS
IS MORE IMPORTANT, HOW DO YOU COMBINE A BOOKSTORE
WITH TOYS ON THE BOOKS. THIS JUST DOESN'T WORK.
BOOKS ARE FOUND IN BOOKSTORES AND NOT TOYS.
If you went to a baseball game and vender was
sell the caps of the home team would you more
likely to buy the cap their at the ballpark or
buy the cap by looking for the cap at some swap store. Get the idea with the concept of toys and books,
if they were sold in the same place , their would
be no problem , so if Mattel can make a deal with
Waldenbooks to sell Harry Potter toys next to their
books , this would work, but toys in a bookstore
are clutter to the purpose of books.
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Uuhhhhh.....????What the heck did u just say???Wait...I must be dreaming right? Man....Um..Maybe u ought to drink a cup of coffee before posting on this board. Attn: All posters of the JAKK board must be fully awake before commenting on this board. OK?
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From what I can tell, the formula is something like this:
(loss accepted by finalizing aquisition of Pentech which equated to earnings lower than estimates)
+(market correction across most sectors)
+(being a toy company in a market that could all but care less about toy companies right now)
=JAKK's currently undervalued market price.

(Undervalued is my own interpretation, although I would guess most people on this board would agree with me)

Regarding the hobby & craft Harry Potter kits, I obviously didn't grow up with the technology available today. If I was lucky, I had a friend who owned an Atari or Intellivision. But I did have a lot of Colorform's, play-doh, and other play sets. I think it's great that JAKK's has the rights to such activity sets for Harry Potter.

Regarding action figures, I see a lot of X-Men (and the like) action figures for sale at Odd Lotts for $2.99each. I rarely see activity sets.

Plink-plink. I spent my two cents.
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