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No. of Recommendations: 2
Hey David,

Thanks again for your thoughtful insight. I'm going to treat this post as a thinking aloud opportunity. Here's my portfolio:

How I Feel about the company

NFLX 12.83% Great
AIB 10.77% Good
AAPL 9.47% Great
OMTR 8.87% Good + Risky, but willing to take the risk
BWLD 8.80% Great
WFMI 8.19% Hmmmm, quite yucky now, but Good long term
HANS 7.97% Not so good
UA 7.91% Very Good
CMG.B 6.70% Great
EXEL 5.74% Good + Risky
MVL 5.03% Great


Out of these stocks, my biggest loss, percentage-wise and real money-wise, is HANS, at a 34% loss (cost average of 33.22%). I wonder if that is why it is the only stock in my portfolio about which I don't feel very confident. I don't know if the "fad" argument is getting under my skin, or because I keep on leveraging down and the price keeps doing the same, or whether I feel a bit of the one trick pony argument, since it is not yet the #1 player in the energy drink market. It's the only company in my portfolio, I guess, about which I feel that what is being sold is somewhat ordinary. Which, of course, as Peter Lynch tells us, that is what we want, a boring company that makes lots of boring money, but, hmmmm. Right now I'm tempted to buy more but mostly to lower the average cost down even further. To do that, though, I would need to sell one of the others, and the only one I would do that with is WFMI, which took such a tumble today I don't think it's worth selling. But, geez, can HANS go even lower, still? Of course it can. But the earnings would have to be atrocious. Though, that's what I said with WFMI and look what happened. In fact, maybe that's where the queasy feeling is coming from... that WFMI and HANS feel like they're facing similar predicaments: discretionary spending is in effect and luxury food and energy drinks are not, in fact, recession proof. Maybe if the price of HANS goes down during the day tomorrow I'll buy more. Otherwise I'll just be happy to hopefully regain some of my serious losses.

Wow. What a ramble. Humble apologies. But I hope the price does go down some tomorrow so you can get in even lower.

Cheers,

S + M
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