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Hi Davis,

Got your note but wanted to respond in public for everyone's benefit. Again, we appreciate you pointing out the issue with penny stock advertisements appearing our sponsored links box at the bottom of the page.

Here's a little "inside baseball" on how the whole thing works. The advertisements you see in that box at the bottom are provided by an ad network, much like Google's ad network. They serve ads based on the website content category. So, for the Fool, they will serve ads that are personal finance and investment based, where on a fitness site, they'd serve health related ads I suppose.

Part of the administration of these kinds of networks is the ability for the end site (the Fool in this case) to have certain rules about what kinds of ads can or can't be displayed. We have many rules, but two of the more obvious ones are:

- no adult content
- no penny stocks

Our provider has people on their end evaluating all of the advertisers and tagging them for the kinds of ads they are. This is what keeps penny stock advertisements, for the most part, out of our sponsored links boxes.

Now, in the case of what Davis saw, I'm guessing something slipped by them. It definitely happens, and when it does, we send them a note pointing out the advertiser, saying that we don't want that stuff on our site, and they typically move very quickly to remove it.

We also do periodic spot checks on our end, refreshing any number of pages on our site to see if we find things that violate our rule set.

I hope this explains a little bit about how this all works and what kinds of things we do to QA it all. Of course, with millions of you and only a few hundred of us, we definitely rely on your eyes to alert us to these egregious examples.

Thanks,

Bogey
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