Skip to main content
Message Font: Serif | Sans-Serif
No. of Recommendations: 0
Hi Duff, I think you've got the right idea:

Cyclists will do just about anything (under the governing body's guidelines, of course) to get even the slightest performance increase from their bodies. I can't begin to quantify the amount of money we (cyclists) blow anually on performance enhancing products such as energy gels, drink mixes, antioxidants, protein mixes, etc...the list goes on forever. A BreatheRight strip seems a much simpler concept for cyclists to accept...there's no "finding the one that works for you" as is the case with most energy products...since "oxygen" (and more of it) works for everyone!

I'll bet the same goes for many other sports as well. There are lots of people willing to spend money on "gear". And the visibility of this product is great. You see a cyclist (or runner or skier or ...) sporting a Breathe Right strip and you just *have* to ask. And people *love* to talk about their gear. Pretty soon, everyone's wearning 'em.

This got me thinking. The standard tan Breathe Right strips aren't very attractive (it's like a band-aide on your nose). Now CNS wants to re-launch the clear strips which are much harder to see. Although the pitch is "for sensitive skin", the original intent was probably to make it less obvious that you're wearing one. But that's not what we want. If we want to experience a tipping point (, the strips must be bold.

So how about a new line of Breathe Right strips in bold colors: "Breathe Right Sports", available in blue, green, yellow, and black. (We'd just have to make sure they don't interfere with your vision.)

Print the post  


What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.