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Hi Offramp,

I agree with your sentiments ... this is fast becoming my favorite board.
I guess it's one the easiest stocks to discuss, which makes for excellent
discussion and observations.

Again, I agree the sell-off was overdone yesterday, and put my money
where my typing is. I think there is a decent enough margin of safety
with this stock, BUT, I will be watching their movements and strategies
closely over the next year, because they MUST start to leverage their
brand more.

I don't expect them to drop major, major $$ on an advertising campaign,
but I think several posters have had excellent ideas about giveaways
and sports promotions. If I'm not hearing/seeing some movement to
push the brand, and sales growth is still slow, I'm not sure how much
longer I'll hold on if I feel management is not up to the task.

Again, I'm okay with a relatively cautious approach, but at some point,
you've got to be more assertive and pick your spots to take risks.



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