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I and most of my family own Hondas and I think they are great cars and well made. But I must question what is going through the minds of management. They have now made what used to be a roughly justifiable premium (about $500 based on Civic LE vs. Corolla LE in 2001) into a virtually irreconcilable gulf in 2002 (almost $1,300 based on the 2002).

Given the really weak economy, the upper-ups at Honda must be really confident about their customer loyalty and equally confident about Toyota's inability to gain marketshare to try to make these prices stick. As a prospective car purchaser, I just can't make the numbers work to buy Honda again.

I would have figured that there are a lot of people who think like me and if that is the case, it could shape up to be a really long year for Honda sales. What's the theory behind their pricing?

Anyone have thoughts on this?

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