Message Font: Serif | Sans-Serif
No. of Recommendations: 0

Not sure I fully understand this. If someone is a subscriber, one would assume there would never be ads. I'm not sure if it is explicitly stated, but I believe the gist of the proposal is that even those who subscribe for non-ad services may see ads when they pause a program. I'm not sure exactly how the ad would be delivered. It was mentioned that earlier services like TiVo experimented with a similar protocol, but it sounded to me it was more like just an image or words; not really sure, though. Anyone who may have had TiVo may be able to explain it. I assume this time around it would mean a general full-video spot.

Not sure Hulu should do this. Looks to me like Disney wants to keep the basic cable model -- carriage fee plus ad, even in the OTT-subscription world. I don't think consumers will like it, but at the same time, I do see the need for ads in some capacity. Maybe product placement is more the way to do it. As well as allowing producers to pay to place content on the example would be Hasbro placing a cartoon on Netflix to make money by selling merchandise.
Print the post  


When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and Glassdoor #1 Company to Work For 2015! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.