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I agree that the store locations should be in areas with a high target population. In looking at the count however, a few things emerged:
San Antonio has significantly fewer stores per capita than does the Houston Texas area; assuming Houston can support the number of stores it does, shouldn't San Antonio (baring a strong competitor)? This represents one growth area; Some areas (Tyler, Amarillo, Whicita Falls, and far south Texas) seem to be very poorly penetrated; again, room for growth. In short, ACE has achieved high penetration in some urban markets, but not in many, and has many markets without repesentation. Further, ACE would be serverly impacted by an economic downturn in Texas, and some regions, but not in others.
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