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I also had similar thoughts about Stitch Fix and the business model. I don't own the stock, but considering a buy. I decided to try to conduct my own market research first to better understand the business model.

I sent a request to FaceBook friends asking anyone who had used the service to message me with their feedback. I spoke with one friend who is rather tall for a lady. They had a hard time fitting her, however she said she liked the accessories they sent and said it was very easy to use and make returns. She ended up cancelling after a few months.

I decided to visit the website and ended up signing up for a Fix. I am not one who likes to shop a lot for clothes, however, I am rather particular about my clothes and appearance. After filling out my personal profile and scheduling my first Fix, I was sceptical. I'm also not one to "join" unless it's a Motely Fool subscription, then I'm a sucker!

I have now received two Fixes. With both orders I received 4-5 items and had the opportunity to keep or return. If you buy all items you get a discount. If you buy one you get the $20 stylist fee credited for the shipment. I kept items from each shipment. I was rather sceptical at first. However, I have to say I was really impressed with the items that were shipped and how close to my personal "style" they were. I've decided to continue the monthly deliveries for now and will probably make room in my portfolio for a small purchase of stock.

Glenna
aka, realtorgal.
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