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No. of Recommendations: 1
I am looking for that killer app that I will try early, show all my friends, and buy all the stock I can get my hands on.

A small caution. Consumer markets and business markets (and goverment markets and military markets to be inclusive) are very different. Moore has studied business markets for technology and his extensions to the TALC (chasm, bowling alley, etc...) come from that experience. Consumer buying decisions are quite different. Social context (peer pressure, keeping up with the Jonses, coolness, looking good at work) is an important factor. Branding is more important. Intel named the 586 chip Pentium because it was heading to the consumer market.

The TALC, network effects and increasing returns all still apply but I am less sure that 'Crossing the Chasm', 'Inside the Tornado' and 'Gorilla Game' provide as useful a guide to the consumer market as they do to business markets.

Goverment and military is a whole 'nother story ...

Paul
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