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I am with esxokm on this one and tend to be negative about the idea. However, my opinion on this idea is subject to change depending on what Apple's role is in this initiative.

Disney alone in my opinion equals disaster.

Apple full branding partner in this does have the potential for success. Personally I think the Apple brand is more important then the Disney brand and a full Apple co-branding would be the key in fact I would love to see the Apple name in front of the Disney name.

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