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I bought shares of the Knot last year when I was getting married and the stock was really, really cheap. It's the go to website for brides. There are others out there--wedding channel--but they don't seem as popular. Plus, the Knot does a lot of cross-marketing. There's the magazine, the website, and television shows. Thus, I think the Knot has a fantastic market and strong brand loyalty (all the smug marrieds tell new brides to go to the knot). With the addition of the Nest, the Knot is finally beginning to capitalize on this loyal following. The stock's a little high today--over $8, but this is one of those stocks I think of as a long term investment. Since I purchased it, it tends to bounce around a bit, but it has consistently been above $6 for the past few months.
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