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I don't understand how this is different from what Dish is doing with CBS right now. And when it comes to Fox, Dish can simply say "OK, we won't carry FMC or FX or Fox Sports South or any of the other weaker Fox properties." Both guys - both distribution and content have a club. I hope they both start using them on each other to stop the incessant rate hikes from content providers, particularly ESPN (as tiny little Cox has threatened to do, and as happened with the Yankees and Cablevision in NYC last year.)

Via wins this battle either way. Sooner or later Dish has to give in or fade away out of business.

I don't see why. You think CBS can afford to give up 10% of the country for their distribution? I am pretty sure that the ad agencies which have agreed to ratings guarantees will be knocking on the door looking for make-goods from CBS and the Viacom properties soon. Dish's only exposure is the cancellation of subscribers, which may or may not happen over the short term. If the struggle goes on for a long time, then I agree they have some risk.

GH,

actually it is all posturing by all the companies not just the two in this case...they all just want the top to be knocked off the cookie jar.....they want higher prices all around. After all eventually many of the players may end up merged...so does anyone really want a death blow?

I was posturing as well....I am short Dish.....

I think Dish will actually sell off quite well on the news....and with the market possibly crumbling around it......

db
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