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I don't wnat to get anybody mad, but for the life of me I see stock splits as a giant non-event. Four quarters for a dollar.

Can anyone tell me why a stock split is so great? I do not see it.

Hi Chuck,
Technically you are 100% correct, I like your four quarters for a dollar analogy.
I do believe that a split does have some level of significance however. First it implies a degree of confidence by the directors that the price of the stock, and value of the company, will continue to increase and not retreat to its' older valuation. Secondly it opens up the trading market of the stock to investors with limited funds. True 10 shares at $100 does equal 100 shares at $10 but if your investing it seems as though you have something more substantial if you have the 100 shares instead of the 10.
Psychology has an important place in the market.

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