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I guess the primary issue is cost of content, coming from increased competition among Dish, cable, telecom and internet TV.

Increased competition has resulted in "cord-cutting" and churn at cable companies but not yet to DirecTV. Could be as result of their value proposition (especially in rural areas), long contracts, and good service.

At 10% their net profit margin is a bit higher than competitors, and is rising while competitors are declining.

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