No. of Recommendations: 3
I have a few brands I am loyal to (mostly because of the quality).

Same here. I'm generally pretty fanatical about buying stuff used or on the cheap. My exceptions are:
- Scanpan cookware: just excellent at what it does (but I can still never bring myself to pay retail)
- Apple everything: generally excellent quality and I trust the company (partly because I used to work there)
- Tesla: because their car is the future, so much better than anything else I've ever driven that it's a fundamentally different thing (it costs too much, but the Model 3 will fix that)

Apple I justify additionally because I'm heavily invested in the company, so I pretend that I have to buy stuff so I can really understand the company's products. Occasionally that's actually the case -- when I can get AirPods I will, although I don't really need them, and I bought my daughter the fancy iPad with the Pencil so she could tell me whether it was really good. But mostly I buy new MacBooks of one type or another as they are needed, and don't get rid of them until years later (I recently retired one from 2008). And most of the family is still using the iPhone 5S, with one 6 and one 7.

I think brand loyalty is mostly about not having to think too hard, and making shopping simpler. If you trust a brand to be high quality, everything gets easier (so long as it remains true).

-IGU-
(being cheap is a very difficult habit to kick)
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