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I just wrote a lengthy e-mail at work (which my supervisor is now reviewing before it's sent out to the rest of the team) regarding the use of the apostrophe.

Quite a number of people seem to believe that any word that ends with s deserves an apostrophe. I've tried to make clear the difference between a plural and a possessive. I give examples, I clarify, I explain the exceptions, I note the difference between its (the possessive) and it's (the contraction).

I am willing to bet that it doesn't help.

Has anyone noticed how no one on the boards seems to notice the difference between lose and loose?

who has just added this board to her favorites.
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