No. of Recommendations: 1
I know nothing about Zoom, but its an interesting case of a winner-take-almost-everything market.

We were looking for chat messaging clients for my company, and being very budget sensitive, I tried a whole bunch of different messaging clients, from free to slack (Slack being the most expensive, about $5/user/month I think).

Slack was about $1/user/month more than the other options (apart from the free, open-source one that quickly went into the too hard basket). So, 20% more than the alternatives (eg: HipChat).

We went with Slack. Because it was marginally better, things just worked a little bit smoother (basic things, like being able to copy and paste an image straight into the chat). And $1/user/month wasn't worth wasting any more time considering.

That is Slacks secret sauce. It appears even less differentiated than Zoom, but in a winner-take-most market, slightly better matters a lot.

My guess is that Zoom is a similar position. It's about the same price or a little bit more, and it works a bit smoother.

Just speculation...
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