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I know you wanted only serious replies, but I can contribute to the genesis of the name Godzilla. On the Gorilla Game listserv digest, one of the author's of the book - Geoff Moore - was trying to come up with something better than 'Gorilla-King' to call companies like AOL, Amazon, eBay, Yahoo!, etc... and many suggestions were submitted by list members.

However, it was one of the participants who mentioned 'Godzilla'. Geoff liked it so much he decided to use it in the revised edition of the book. That's the history. Serious as it is. I'm sorry I have forgotten the exact poster's name who coined the "Godzilla" name. Andrew - was that you?

If you go back and read books like "Inside the Tornado" and "Crossing the Chasm" you will see how the terminology and thinking has been refined over the years as those two books were written earlier in the decade than the two "Gorilla Game" books. I should also mention that the evolution is still under way and the refinement will continue over the years. Geoff is already refining a few things about Godzillas since the revised edition. In that edition, they mentioned that buying baskets of Godzillas was not the way to play the game. However, since then, it appears that Geoff has reversed that decision and sees value in a 'basket' approach. Don't ask me to go hunt up his exact words as I don't have time until June to do that.

BB





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