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No. of Recommendations: 9
i like ads
i like commercials
i decide where to buy a lot of things based on ads

Hi, I've never posted on this board before, but came to look at the post with 20 recs because it was about a subject that I hope isn't true.

I've found this whole Internet advertising thing interesting, as a person who's worked in newspaper reporting, layout, composition and advertising graphics on and off for years, I'm very familiar with advertising psychology and such issues.

I don't think I'm affected much by ads anywhere -- but then again, who knows? I do tend to look at lots of them in newspapers and magazines. I usually don't like them on TV because I find them disruptive, intrusive. I usually listen to music on radio in the car and switch stations almost every time an ad comes on.

There are some print & direct ads I really like, such as coupons and sales. These do definitely affect what I buy.

Internet advertising is still in an early stage, and it's got to be tough for advertisers to know what works. Clicking on an ad? I've clicked on maybe 20 ads in the 3+ years I've been on-line. What's the point of clicking on ads to 'save' a website, if we're not going to purchase any products or services from the advertiser? We not expected to click on ads in papers or magazines or on TV, thank goodness. Does that mean we're not affected by them?

TMF is riddled with ads for brokers. They must find value in advertising here or they wouldn't continue to do so. I've had three brokers since first coming to TMF, and I didn't find any of them from ads. I found the second two mainly from reading message boards here. Maybe TMF should charge commission to companies when they are mentioned on message boards? :-)

Pop-up ads are completely useless IMHO. Almost everyone hates them, and I've found I can easily click them off before they load, without ever seeing for one second what they're going to say. The banner ads make a lot more sense -- it's typically on the screen for a much longer time, so we're at least seeing it peripherally or subconsciously, perhaps.

Just some rambling thoughts.

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