No. of Recommendations: 236
I have one, immediate suggestion for improving the Fool:

Stop suggesting that you are closing the Ports because of the effort required to manage them.

Do that immediately. Cease, desist, halt. Do not pass go. Do not have Fools like Otter writing things like:

The time it takes to track the companies in the existing portfolio are substantial. Tom and David Gardner don't have time to do it, I don't have time to do it, and neither do the other portfolio managers. Were this our only job that would be a poor excuse. It isn't. So we have a choice -- do a lousy job managing these portfolios, or don't do it at all.

The reason why you don't want to write things like this is because they are completely and utterly inconsistent with TMF's investment philosophy, and most of your products. Remember – one of your core principles is that individual investors can manage their own investment portfolios, rather than paying someone to do it for them. You are in the Do-It-Yourself segment of the financial industry.

But now you're suggesting that the existing Ports are too burdensome for your busy staff writers to manage? As a reminder, here's the total number of stocks in each Port:

Portfolio Stocks

Rule Maker 9
Rule Breaker 9

You will note that the RM and RB Ports are near the minimum number of stocks that even TMF thinks is necessary for a diversified portfolio, and the DRIP doesn't even come close.

You are suggesting that your staff writers do not have the time to perform the most basic functions necessary to maintain an investment Portfolio: tracking performance of existing investments relative to a benchmark, monitoring existing holdings' underlying performance, researching potential new investments, and making transactions as appropriate. This, even though your managers' primary jobs are in the investment field, and they spend a lot of their time researching stocks and broader industry economics anyway.

And yet, at the same time, you suggest that the average Joe or Jane is perfectly capable of running a diversified portfolio as an avocation. This is inconsistent. Saying that your staff writers - folks that have been actively engaged in investing for years - can't find the time to properly run a Portfolio of nine (9!) stocks is a horrible way to market financial products. If properly managing your own investments is something that you don't need to hire a professional to do, then why can't a handful of Fools do it?

Of course, the uglier truth is that establishing and maintaining a diversified portfolio of individual investments the TMF way is a lot of hard work. If you're not already in the biz, you'll need to spend a lot of time learning corporate accounting and broad principles of corporate finance and accounting – the minimum training necessary to properly invest in individual securities. That's before you have to research all those companies to set up your initial portfolio, then monitor them while looking for new opportunities as they come up.

Perhaps most folks would be better off just paying someone to do this for them. Folks that wouldn't dream of spending the time or effort to properly build an addition to their house or to repair their car engine are being encouraged to DIY their future financial security. Personally, I think that TMF hasn't emphasized enough the amount of time and effort necessary required to properly manage individual investments.

Regardless, TMF ought not to suggest that the Portfolios are being discontinued because they're too much of a bother to maintain. You're creating a conflict with your other marketing efforts.

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