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I seem to recall that you were getting nailed on delivery charges by suppliers. Did you start doing the driving to avoid those costs?

Good memory, SP! The delivery fuel surcharges were from the hard and soft ice cream suppliers only. I started driving to Kokomo to buy toppings, paper goods, and waffle cones when they raised their minimum order to $300 for truck delivery.

<How did summer business pan out overall?>


It was my best year since I bought out my ex-partner in -03. I was planning on a buttwhipping with gas over $4, groceries going up, and a lot of people nervous. Practically all my costs went up, especially soft mix. I've swallowed most smaller increases, but felt I had to test the concept of "pricing power." I got ready to get some earfuls about it.

Not one blessed word! I guess they expected it. I'm not entering the economic consultant market anytime soon. Some of my "creations" took off, too, I humbly admit.

Banana brownie fudge sundae...yum.
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