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I think a similar argument about Google's search business could be made now. In other words, there is no reason for a consumer to prefer Google's search engine over any other. However, there is also no reason to prefer other search engines. In this case, it isn't a competitive advantage but rather being there first that has created such huge value for Google. New potential businesses and other operating segments aside, Google's search keyword business has huge value despite its lack of uniqueness.

"How is Skype different from other VoIP providers" doesn't seem to be the key question - I agree it is a commodity - but rather how many users can it gather and can it monetize them and stay free and good?
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