No. of Recommendations: 5
I think this is what I'm trying to say, in case anyone's interested, is in this ballpark.

Henry Mintzberg, a finance professor at McGill University once wrote,

"While hard data may inform the intellect, it is largely soft data that generates wisdom. They may be difficult to 'analyze', but they are indispensable for 'synthesis' - the key to strategy making" and also said, "We've become prisoners of measurement: audits, league tables, targets. It just destroys creativity. Look, I'm not opposed to measuring things that can be measured - I'm opposed to letting those things drive everything else out ... What would happen if we started from the premise that we can't measure what matters and go from there? Then, instead of measurement, we'd have to use something very scary; it's called judgement."

He is talking about this from the standpoint of executives but I think it's relevant to investors.
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