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No. of Recommendations: 2
I think you are making the assumption that every subscribers listens to Stern. IF and when I make the switch to Sirius I WILL NOT be listening to Stern.

That 12 million ten years from now is nothing more than pool of potential listeners. In reality he may only have half that amount.


True but...how many subscribers did they have before Stern? And how many subscribers do they have now, after Stern?

Even if half the subscribers don't listen to Stern, Sirius is getting a lot of publicity simply because Howard Stern is on Sirius. Everyone knows who Howard Stern is and now everyone is starting to find out what Sirius is because Howard Stern is on it.
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