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I use mobil 1 when I get my oil changed at the manufacturer's recommended 5,000 mile interval. I think I would be fine using regular oil, but I get emotional enjoyment out of going the extra distance to really keep my car in the best possible condition. It's also an environmental issue: by caring for the engine more, the car will last longer and therefore the environmental costs of building the car will be spread over a longer time period. That effect goes on even after I sell the car.

It also can make a difference in resale price if you are selling the car privately. I sold my '92 Civic Si for $4k a couple of years ago, well above average market price, largely because I had a web page with my service records showing all the maintenance done on it including Mobil 1 oil changes.
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